Nightfall · Our Philosophy

A Different Kind of Sleep Company

You already know
you slept badly.
You don't need
an app to rub it in.

Every major sleep tracker on the market does the same thing: you wake up after a rough night, reach for your phone, and a harsh red number confirms what your body already told you. A low score. A failing grade. A reminder of what went wrong — with no real path forward.

That approach isn't just unhelpful. It's counterproductive. Sleep anxiety — the fear of not sleeping well — is itself one of the most powerful disruptors of sleep. The very tools designed to help you are making the problem worse.

“We built Nightfall because we believed sleep technology should do what a good physician does: tell you the truth on good days, protect you on hard days, and always — always — give you a plan.”

— Dr. Matthew Walker, Founder

Nightfall · The Wellness Sanctuary

Our Promise to You

Guardian. Protector.
Companion.

Nightfall is not a scoreboard. It is not a judge. It is a practice — designed to watch over you, to celebrate the nights your body gets it right, to hold you steady on the nights it doesn't, and to always light the path toward better sleep tonight.

Guardian

On good nights, we reveal every detail — your sleep architecture, cardiovascular recovery, peer comparisons, long-term health trends. Knowledge earned through a great night of rest, delivered with celebration, not clinical coldness.

Protector

On tough nights, we withhold the harsh numbers. No red scores. No failing grades. We acknowledge what happened, remind you that not all nights are alike, and gently note that the detailed stats are there if you want them — but the real focus is forward.

Companion

Every morning, good or bad, Nightfall builds you a personalized plan for tonight — drawn from what our models have learned about your unique physiology. Not generic advice. Not someone else's routine. Yours. Because what we can change is tonight — and we've got you.

What Other Trackers Do

Wake you up with a harsh red score that confirms what your body already told you

Show you exactly how badly you slept with no actionable path forward

Offer generic "sleep hygiene tips" identical for every user, every night

Create sleep anxiety — the fear of a bad score — which itself disrupts sleep

What Nightfall Does

Celebrates good nights with full data transparency and rich visualizations

Protects you on bad nights — withholding harsh scores, leading with support

Builds a personalized plan for tonight based on your unique ML-identified patterns

Connects you to real clinical care (Nightfall Rx) when insights alone aren't enough

Sleep is not a problem to be solved.
It is a practice to be honored.

BLOOD WORK, BUT FOR SLEEP

Page 3 · Good Night Experience

Good Morning · October 15, 2025

Your body honored its
rest last night.

Every cycle unfolded as it should. Let us walk you through the quiet architecture of your night — each stage a ritual of repair, each heartbeat a measure of recovery.

87
SLEEP SCORE
Total Duration
7h 42m
↑ 12% above your 30-day baseline
Efficiency: 91% · Latency: 9.7 min
Sleep Architecture
7:42TOTAL SLEEPDeep · 1h 56mLight · 3h 28mREM · 1h 42mAwake · 36m

“Nearly two hours in deep restorative sleep — the phase where tissue repairs, growth hormone releases, and memories crystallize from fragile traces into permanent records. Your nightly practice is bearing fruit.”

Page 4 · Your Night's Journey

Your Night, Stage by Stage

The quiet architecture of rest.

Every cycle, every transition — mapped in real time from your wearable, then interpreted by our models to find meaning in the rhythm.

Night Timeline · Hypnogram
AwakeREMLightDeep10:47 PM12:30 AM2:45 AM4:30 AM6:29 AM
Cardiovascular Recovery · Heart Rate Through the Night
34.2
HRV (ms) · Range: 17–57
56
Resting HR (bpm) · Range: 51–68
12
Breaths/min · Range: 11–14
optimal zonedeep sleepdeep sleep

Your heart rate descended gracefully into the recovery zone during each deep sleep cycle — reaching 51 bpm at its quietest. This is your cardiovascular system in its most natural state: resting, repairing, rebuilding. A well-regulated rhythm, steady as a calm breath.

Page 5 · How You Compare

Your Sleep vs. Your Peers

Where you stand — and where you flourish.

Compared against age and sex-matched benchmarks from 9,296 clinical sleep studies.

Your Metrics vs. Age-Matched Peers
Total Sleep Time6.9h (You)6.2h (Peers)↑ 12% betterSleep Efficiency88.8% (You)83.2% (Peers)↑ 7% betterREM Sleep23.6% (You)18.7% (Peers)↑ 26% betterSleep Latency9.7 min (You)15.7 min (Peers)↓ 38% fasterYour Sleep Biological Age:55.8 years— Younger by 0.2 years than your chronological age

“You're outperforming your peers across nearly every measure. Your sleep latency — the ease with which you surrender to sleep — is 38% faster than average. Your body trusts the ritual of rest. That trust is the foundation of everything.”

Page 6 · Your Patterns

What Shapes Your Best Nights

Your sleep is not random — it reflects your practice.

Our models analyzed hundreds of your nights to discover what truly moves the needle for your unique physiology.

30-Day Sleep Score Trend
95857530 days agoToday · 87

Stable Body Temperature

Nights when your body temperature stays low and steady are your highest-quality nights — longer sleep, more REM, higher efficiency. Thermal stability lets your brain stay in a REM-friendly zone.

Lower Resting Heart Rate

Your best nights happen when your sleeping RHR is lower — a sign your body is calm. Lower RHR links to higher sleep efficiency and more total sleep. Late meals, alcohol, heat, or stress push it up.

Daytime Activity Balance

Long stretches of low activity during the day are tied to shorter sleep and less REM. Moderate activity earlier in the day — not late — sets the stage for deeper, more restorative sleep.

Page 7 · Tough Night Experience

Good Morning · October 16, 2025

Not every night unfolds
the same way.

We know last night wasn't your most restful. We also know this: one night doesn't define your practice. What matters most is what happens tonight — and we've already prepared a plan rooted in what works for your body.

REST NIGHT

Your body knows how to recover.

We're not leading with numbers today. Instead, let's turn toward what we know works for your unique physiology — and honor tonight as an opportunity to reset. Your data patterns tell us exactly what to do.

If you'd like to see last night's detailed stats, they're available below — but let's not forget to focus on what we can change, which is tonight.

“Other apps would show you a harsh number right now and leave you feeling defeated. We won't do that. We honor the practice, not the perfection. Let's build tonight together — we've got you.”

Page 8 · Your Plan for Tonight

Built from Your Unique Data Patterns

Tonight's ritual — prepared just for you.

Based on what our models have learned from your highest-quality nights, here's the evening practice that works for your body.

Your Personalized Evening Blueprint
6:00 PMLast caffeinecutoff7:30 PMFinish dinner(lower RHR by 3h)9:00 PMScreens off(+14 min deep sleep)9:45 PMWind-down ritual(reading, breathing)10:30 PMLights out(your optimal bedtime)Following this practice typically improves your sleep score by 8–12 pointsBased on 47 nights where you followed similar patterns
1

Honor a Fixed Bedtime Tonight

Your data shows that bedtime consistency is the single strongest predictor of your next-day recovery. Aim for 10:30 PM — even 15 minutes closer to your target bedtime moves the needle.

2

Cool Your Sleep Sanctuary

Your profile shows thermal stability is one of your top three sleep quality predictors. Set your bedroom to 65°F (18°C). On nights where your temperature stayed low and steady, your REM increased by 18%.

3

Begin Your Wind-Down Practice 60–90 Minutes Before Rest

Stop chores and stimulating activity. Transition to calm practices — light stretching, breathing, reading. This lowers arousal so you fall asleep faster and wake up less overnight. Your WASO drops by 17 minutes on nights you follow this pattern.

Want to see last night's detailed stats? Tap here to expand. But remember — tonight is what we can change.

Page 9 · The Bigger Picture

Your Long-Term Health & Sleep

Small changes tonight, deep protection over time.

Your overall long-term sleep-related health risk is Low. Here's what a modest improvement in your nightly practice could do.

Health Risk · Current vs. Improved Sleep
Cardiovascular+6.5% current+4.6% with 30% better sleepCognitive Decline+6.7% current+4.7% with 30% better sleepCancer+0.7% · Near OptimalType 2 Diabetes+0.6% · Near OptimalDepression+0.4% · Near OptimalAll-Cause Mortality+0.3% · Near OptimalThe Power of Small GainsWith just 15% better sleep:+5.2 min more nightly sleep+2.1% more efficient sleep-8 fewer min awake at nightWith 30% better sleep:Cardiovascular risk drops 30%Cognitive risk drops 30%

The biggest factor in your risk profile is time spent awake during the night. The good news? Every other metric looks strong. And the evening practice we've built for tonight targets exactly this — fewer wake-ups, more consolidated sleep. You're closer to optimal than you think.

Page 10 · Nightfall Rx

When You Need More Than Insights

Nightfall Rx — because sometimes
rest needs a gentle hand.

Nightfall IQ reveals the story of your sleep. Nightfall Rx helps when behavioral practice alone isn't enough. Together, they form the first true closed-loop system in sleep medicine — where every prescription is guided by your continuous data, not a single questionnaire.

IQ → Rx Pathway

The Closed-Loop Difference

Unlike typical telehealth, your Rx clinician sees your actual sleep architecture in real time. They can track how medications affect your REM, deep sleep, efficiency, and WASO — then adjust with precision. No guesswork. No “how do you feel?” as the only data point.

CBT-I FirstPrecision MedicationContinuous MonitoringQuarterly Reviews
Medication Philosophy

Safe, Modern, Data-Guided

We begin with CBT-I (Cognitive Behavioral Therapy for Insomnia) — the gold standard. When medication is needed, we use modern, non-addictive options: low-dose Doxepin, Trazodone, and next-generation DORAs. No benzodiazepines. No Z-drugs. Safety is not negotiable.

Typical Rx Outcomes
+40% REM sleep · +8% efficiency improvement · -45% reduction in nighttime wakefulness · Measurable in your Nightfall IQ report within 2 weeks

“We honor your sleep so you can wake into your fullest life. Whether that means gentle guidance from your data, or a helping hand from a sleep physician — we've got you. You are not alone in this practice.”